CAVEAT EMPTOR : EVERY SILVER LINING HAS A CLOUD, SO LEARN FROM OTHERS’ MISTAKES A couple of months ago I got a call from a well-spoken gentleman who told me he was a broker promoting a hot new technology company. The company was supposed to excel at ‘biometrics’, the...
A recent scam to hit the property world concerned the practices of dodgy characters who set themselves up as property management agencies, operate for a few months by collecting deposits monies and rent, and then disappear with all the cash, leaving hapless landlords...
LISA HULYER EXPLAINS WHY WOMEN ARE PARTICULARLY SUITED TO PROPERTY INVESTMENT AND WHY PROPERTY IS UNIQUELY SUITABLE FOR WOMEN.
Experts say that to be successful, you need to find and exploit a “niche” market, a task that seems hard to understand, much less accomplish
You may be familiar with the fact that product sourcing is essentially split into four main categories:
how to conduct the market research you need to understand how to position and promote your product.
As discussed in Intro to Marketing Part I, a target market is the market segment to which a particular product is marketed.
Does the word marketing make you just a little nervous?
A Letter of Credit is a standard tool for international transactions.
As your sourcing efforts expand internationally, you will discover that the typical credit card transaction or invoice/payment within 30 days arrangement is less common.
Payment made by cash in advance is ideal if you are the seller.
Qualitative Market Research, we know that people sometimes get very nervous about the idea of doing market research.