by Trant | Jul 2, 2023 | General
CAVEAT EMPTOR : EVERY SILVER LINING HAS A CLOUD, SO LEARN FROM OTHERS’ MISTAKES A couple of months ago I got a call from a well-spoken gentleman who told me he was a broker promoting a hot new technology company. The company was supposed to excel at ‘biometrics’, the...
by Trant | Jul 2, 2023 | General
IN A BID TO CRACK DOWN ON FRAUD, BANKS HAVE LAUNCHED A NEW CAMPAIGN TO HIGHLIGHT THE TACTICS CRIMINALS USE. Millions of people could become victims of scams, according to a poll by YouGov. And its findings have led banks to launch an initiative called...
by Trant | Jul 2, 2023 | General
In today’s digital age, phishing emails have become a widespread threat to individuals and organizations alike. These fraudulent attempts to obtain sensitive information, such as passwords, credit card details, or personal data, can have devastating consequences...
by Trant | Jun 23, 2023 | General
In order to price your product, you have to figure out who your market is and what price they are willing to pay for your crafts. This article discusses how to determine your price point. Pricing by Formula Expanding on the concept of pricing by formula: Pricing by...
by Trant | Jun 23, 2023 | General
As we discussed in Part III – Qualitative Market Research, we know that people sometimes get very nervous about the idea of doing market research. (If you haven’t read Part III, be sure to take a moment and do so.) If you’ve read Part III, you are probably saying,...
