SELLEBRITY™ is a new way to help charities help others through online auctions of celebrity donated items. As an online auction we'll sell the items donated by celebrities, and the money raised goes to charity. It's as simple as that. Everyone's a winner with SELLEBRITY™. Celebrities have another way to use their public profile to help good causes, and fans, and collectors, are able to buy things that have a very special provenance. Each item donated will be credited to the celebrity. "Sellebrity is a fantastic idea. Things that you no longer need can really help deserving causes. Brilliant!" Robbie Savage, former professional footballer and tv/radio pundit WHY DONATE Sadly, even in today's world, there are people who need a helping hand. In a society where some of us have so much, and others really struggle, it's imperative that we all do what we can. SELLEBRITY™ is a way of helping those less fortunate by simply auctioning some often interesting, celebrity-owned, possessions. HOW IT WORKS Keep an eye on an auction you are interested in, sign-up and get notifications when auctions are going to start, and be ready to grab that special celebrity item before the auction ends. Simply create an account through the My Account tab above, then once all your details are in and the account is verified via email, you're ready to bid! Watch and bid on any auction item with a) your current bid, b) maximum bid (ceiling amount) or c) through buy now (when available). We then monitor and manage the proceedings as the bids start to come in. As soon as the item is sold we organise payment and delivery. And most importantly we see that the money raised is distributed to the charity, and you get the item. In the event of an item not being sold we will donate it to a relevant and suitable outlet. Shoes would go to a shoe bank for instance. Most items will have reserves set by the charity or celebrity to help raise a minimum amount for each item.