In a bid to crack down on fraud, banks have launched a new campaign to highlight the tactics criminals use.

In the past few days, we’ve noticed an increase in the number of ‘phishing’ emails being received by BT customers. Here’s how to spot them.

In order to price your product, you have to figure out who your market is and what price they are willing to pay for your crafts.

Qualitative Market Research, we know that people sometimes get very nervous about the idea of doing market research.

Does the word marketing make you just a little nervous?

You may be familiar with the fact that product sourcing is essentially split into four main categories:

Experts say that to be successful, you need to find and exploit a “niche” market, a task that seems hard to understand, much less accomplish

As discussed in Intro to Marketing Part I, a target market is the market segment to which a particular product is marketed.

how to conduct the market research you need to understand how to position and promote your product.