Unlocking Success: Smart Bidding Strategies for Online and Live Auctions

Imagine the thrill of being part of a lively auction, where bidders compete fervently to claim their desired items. Whether you’re an experienced auction-goer or new to the exciting world of bidding, mastering smart bidding strategies can make a world of difference. In this article, we will delve into the realm of online and live auctions, equipping you with the knowledge and techniques to maximize your auction experience and unlock success.

Auctions, both online and live, offer unique opportunities to acquire rare collectibles, valuable assets, and one-of-a-kind treasures. However, to stand out from the competition and secure your coveted items, it’s essential to go beyond mere enthusiasm. This is where smart bidding strategies come into play, providing you with a winning edge in the fast-paced world of auctions.

By adopting smart bidding strategies, you can significantly enhance your chances of success. These strategies enable you to navigate the complexities of auctions, strategically place bids, and optimize your bidding budget. It’s not just about blindly outbidding others; it’s about employing calculated techniques that can make a substantial difference in your auction outcomes.

Throughout this article, we will explore various aspects of smart bidding strategies. We’ll delve into the dynamics of auctions, understanding bid increments and the impact they have on bidding. We’ll explore different bidding styles and shed light on effective time management techniques to ensure you make the most of every bidding opportunity.

Moreover, we will uncover a range of smart bidding techniques that can revolutionize your auction approach. Proxy bidding, a popular strategy, allows you to set a maximum bid and let the system automatically increase your bids incrementally. We’ll also delve into the art of sniping, employing last-minute bids to catch competitors off-guard. Additionally, we’ll discuss the significance of bid analysis, harnessing the power of data to gain valuable insights and make informed bidding decisions.

To succeed in auctions, research and analysis are vital components. We’ll emphasize the importance of thorough research on auction items, understanding their value, and setting realistic expectations. Armed with knowledge and insight, you can bid with confidence and increase your chances of securing the best deals.

Furthermore, this article recognizes the nuances of online and live auctions, highlighting the specific considerations for each format. From navigating online auction platforms to understanding the unique dynamics of live auctions, we’ll equip you with strategies tailored to each environment.

Drawing inspiration from real-life examples and success stories, we’ll showcase instances where smart bidding strategies have turned the tides in favor of astute bidders. These stories will not only inspire you but also provide practical insights into the application of smart bidding techniques.

Lastly, we’ll emphasize the importance of continuous learning and staying updated with the latest auction trends. Auction landscapes evolve, and being aware of emerging strategies and approaches can give you a significant advantage.

Are you ready to unlock success in auctions? Join us as we delve into the realm of smart bidding strategies, equipping you with the knowledge and tools to excel in online and live auctions. Let’s embark on this journey together and discover the secrets to bidding triumph.

Key benefits of employing smart bidding strategies in online and live auctions

  1. Increased Chances of Winning: Smart bidding strategies empower you to make calculated and strategic bids, increasing your chances of winning auctions. By implementing techniques such as proxy bidding and bid analysis, you can optimize your bids and stay competitive.
  2. Optimized Bidding Budget: One of the significant advantages of smart bidding strategies is their ability to help you manage your bidding budget effectively. These strategies enable you to set bidding limits and avoid overpaying for items. By understanding the value of items and setting realistic expectations, you can make informed decisions and avoid unnecessary expenditure.
  3. Competitive Edge: With smart bidding strategies, you can gain a competitive edge over other bidders. By employing techniques like sniping, where you strategically place last-minute bids, you catch competitors off-guard and increase your chances of winning auctions. This strategic approach can give you an advantage in securing highly sought-after items.
  4. Time Efficiency: Smart bidding techniques, such as proxy bidding, allow you to automate your bidding process. You can set your maximum bid, and the system incrementally increases your bids on your behalf. This feature saves you time and effort, particularly in auctions with a large number of items or extended durations.
  5. Informed Decision-making: Smart bidding strategies emphasize the importance of research and analysis. By conducting thorough research on auction items, including their condition, value, and market trends, you can make well-informed bidding decisions. This knowledge empowers you to identify undervalued items, assess potential risks, and bid strategically.
  6. Flexibility and Adaptability: Smart bidding strategies can be adapted to different auction formats, whether online or live. They provide you with the flexibility to navigate the unique dynamics and rules of each environment. By understanding the specific considerations of each auction format, you can adjust your bidding approach accordingly and maximize your chances of success.
  7. Risk Management: Employing smart bidding strategies helps you mitigate risks associated with impulsive bidding or getting caught up in bidding wars. By setting bidding limits and recognizing your financial boundaries, you can protect yourself from overextending and ensure a more controlled and calculated approach to bidding.

By embracing smart bidding strategies, you can transform your auction experience. These strategies enhance your ability to secure desired items, optimize your budget, and outmaneuver competitors. Moreover, they empower you to make informed decisions, save time, and adapt to different auction formats. Unlock the full potential of auctions and reap the rewards by incorporating smart bidding strategies into your bidding arsenal.

Understanding Auction Dynamics

In this section, we will delve into the dynamics of auctions, providing you with a comprehensive understanding of key factors that influence bidding. By grasping these dynamics, you can navigate auctions more effectively and tailor your bidding strategies for optimal results.

  1. Bid Increments: Auctions often have predefined bid increments, which determine the minimum amount by which a bid must be increased. Understanding bid increments is crucial as it affects the pace and competitiveness of bidding. By familiarizing yourself with the bid increment structure, you can strategically place your bids to stay ahead of the competition.
  2. Bidding Styles: Different bidders employ varying bidding styles, each with its own advantages and drawbacks. Common styles include aggressive bidding, incremental bidding, and strategic bidding. Aggressive bidders rapidly increase bids to intimidate competitors, while incremental bidders gradually raise bids in small increments. Strategic bidders strategically time their bids to maximize impact. Understanding these styles enables you to recognize and respond to different bidding approaches effectively.
  3. Time Management: Time plays a critical role in auctions, especially when bidding in live or timed online auctions. It is essential to manage your time wisely to avoid missing out on valuable opportunities. Pay attention to auction start and end times, and consider setting reminders or using automated bidding tools to stay actively engaged in the auction process.
  4. Competition Awareness: Being aware of your competition is vital in auctions. Observe the behaviors, patterns, and bidding history of other participants to gain insights into their strategies and motivations. Identifying active bidders and assessing their level of interest can help you adjust your bidding approach accordingly, allowing you to make more informed decisions.
  5. Auctioneer Influence: Auctioneers play a significant role in setting the tone and pace of auctions. Their communication style, energy, and tactics can impact bidding dynamics. Pay attention to the auctioneer’s cues, such as announcing bid increments or signaling the closing of bidding, as these cues can inform your bidding decisions and timing.
  6. Emotional Factors: Auctions can evoke strong emotions, such as excitement or competition-induced adrenaline. However, it is crucial to remain level-headed and not let emotions dictate your bidding decisions. Stick to your predetermined bidding limits and avoid getting caught up in bidding wars driven by emotions. Maintain a strategic mindset throughout the auction process.

By understanding and effectively navigating these auction dynamics, you can make more informed and strategic bidding decisions. Whether it’s recognizing bid increments, adapting to different bidding styles, managing your time effectively, being aware of competition, considering the auctioneer’s influence, or staying emotionally grounded, mastering the dynamics of auctions empowers you to bid with confidence and increase your chances of success.

Smart Bidding Techniques

Mastering smart bidding techniques is essential for achieving success in online and live auctions. These techniques empower you to bid strategically, optimize your chances of winning, and make efficient use of your bidding budget. Let’s explore some effective smart bidding techniques:

  1. Proxy Bidding: Proxy bidding is a popular and efficient technique used in online auctions. It allows you to set a maximum bid for an item, and the auction platform automatically increases your bids incrementally on your behalf. This technique ensures that you remain competitive without having to constantly monitor the auction. Proxy bidding helps you maintain an advantage by keeping your competitors unaware of your maximum bid until it is reached, increasing your chances of winning while avoiding overpaying.
  2. Sniping: Sniping involves placing last-minute bids just moments before an auction ends. By waiting until the final seconds or minutes, you minimize the opportunity for other bidders to counteract your bid effectively. Sniping can catch competitors off-guard, preventing them from responding in time. To employ this technique, use bid sniping tools or set reminders to bid at the last possible moment. However, it’s essential to consider the auction platform’s rules regarding bid extensions, as some platforms extend the auction time if a bid is placed near the end.
  3. Bid Analysis: Bid analysis involves studying the bidding history and patterns of previous auctions to gain insights into bidder behavior. By analyzing past auctions for similar items, you can identify patterns such as peak bidding times, popular bidding increments, and bidder participation. This information can inform your bidding strategy and help you adjust your bids strategically. Bid analysis allows you to make more informed decisions based on historical data, increasing your chances of securing items at optimal prices.
  4. Dynamic Bidding: Dynamic bidding, also known as flexible bidding, is commonly used in online auctions. In dynamic bidding, the auction end time is extended if a bid is placed near the closing time. This feature ensures fair competition by allowing other bidders a chance to respond to the latest bid. When employing dynamic bidding, it’s crucial to be strategic with your timing. Place your bids close to the end but leave enough time for potential counterbids while taking advantage of the extended bidding window.
  5. Bid Retraction and Incremental Bidding: In some auction formats, such as live auctions, bid retraction and incremental bidding can be effective strategies. Bid retraction involves retracting your bid if you realize you’ve overextended or the bidding has escalated beyond your desired price range. Incremental bidding, on the other hand, involves gradually increasing your bids by small increments, maintaining control over the bidding process while monitoring your competitors.

By incorporating these smart bidding techniques into your auction strategy, you can enhance your competitiveness and increase the likelihood of securing items at favorable prices. Remember to adapt these techniques based on the specific auction format and rules to maximize their effectiveness.

Research and Analysis

Thorough research and analysis are vital components of successful bidding in auctions. By dedicating time and effort to research and analyzing auction items, you can make informed decisions, identify valuable opportunities, and set realistic expectations. Let’s explore the key aspects of research and analysis in the context of auctions:

  1. Item Research: Before participating in an auction, it’s essential to research the items you are interested in bidding on. Gather as much information as possible about the items, including their condition, provenance, rarity, and market value. Utilize online resources, auction catalogs, expert opinions, and historical sales data to gain insights into the item’s desirability and potential worth. This research equips you with the knowledge to determine if the item aligns with your interests and budget.
  2. Market Trends: Stay up to date with current market trends related to the items you are interested in bidding on. Understand the factors that can influence their value, such as emerging trends, shifts in consumer preferences, and market demand. By monitoring market trends, you can make more accurate assessments of an item’s potential value and adjust your bidding strategy accordingly.
  3. Historical Auction Data: Analyzing historical auction data provides valuable insights into past sales, including the final prices realized for similar items. Study previous auction results to identify patterns, fluctuations in prices, and factors that contributed to bidding success. Historical data can guide your bidding decisions and help you set realistic expectations about the potential outcome of an auction.
  4. Expert Opinions: Seek out expert opinions and advice from specialists in the field or individuals knowledgeable about the items you are interested in bidding on. Experts can provide valuable insights, additional context, and guidance on assessing the quality, authenticity, and value of auction items. Engage with relevant communities, forums, or consult with appraisers and experts to broaden your understanding of the items and make more informed bidding choices.
  5. Risk Assessment: Conduct a risk assessment before engaging in bidding. Evaluate the potential risks associated with each item, such as authenticity concerns, condition issues, or market volatility. Assess the level of competition for the item and determine if the potential rewards outweigh the risks involved. By conducting a thorough risk assessment, you can make well-informed decisions and avoid unnecessary risks.
  6. Budget Planning: Based on your research and analysis, develop a budget plan that aligns with your bidding goals and financial capabilities. Set a maximum bid amount for each item, considering factors such as the item’s value, rarity, condition, and your personal interest. Stick to your predetermined budget during the auction to avoid overextending yourself or getting caught up in bidding wars.

By investing time and effort into research and analysis, you can make educated decisions and bid confidently in auctions. Conducting comprehensive item research, monitoring market trends, analyzing historical auction data, seeking expert opinions, assessing risks, and budget planning are crucial steps towards bidding success. Empowered with knowledge and insights, you can navigate auctions with greater precision and increase your chances of securing valuable items at favorable prices.

Adapting Strategies for Online and Live Auctions

Successfully participating in both online and live auctions requires the ability to adapt your bidding strategies to the specific dynamics of each format. While some principles of smart bidding apply to both types of auctions, there are important considerations to keep in mind. Let’s explore how you can adapt your strategies for online and live auctions:

  1. Online Auctions:
    • Auction Platform Familiarity: Take the time to familiarize yourself with the specific online auction platform you will be using. Understand its features, rules, and bidding mechanisms. Different platforms may have varying proxy bidding systems, bid increment rules, or bid extension protocols. Being well-acquainted with the platform allows you to navigate the bidding process smoothly.
    • Internet Connection and Technical Considerations: Ensure you have a stable internet connection and reliable device when participating in online auctions. Lagging connections or technical issues can hinder your ability to bid effectively and respond in real-time. Minimize potential disruptions by using a secure and dependable internet connection.
    • Timed Bidding Strategies: In timed online auctions, where bidding occurs within a set timeframe, strategic timing is crucial. Monitor the auction closely, especially during the final minutes, and be prepared to place your bids strategically. Consider employing sniping techniques to catch competitors off-guard and secure items at the last moment.
    • Thorough Item Examination: In online auctions, you typically rely on descriptions, images, and condition reports provided by the auctioneer or seller. Pay close attention to these details and request additional information or images if necessary. Carefully examine all available information to assess an item’s condition, authenticity, and value before placing your bid.
  2. Live Auctions:
    • Auction Preview: Take advantage of the auction preview period to physically inspect the items up for bid. This allows you to assess their condition, quality, and authenticity firsthand. Use this opportunity to ask questions, seek clarification, and gather any relevant information from the auction staff or experts present.
    • Bidding Paddle or Gesture: In live auctions, bidders typically use a designated bidding paddle or specific gestures to place their bids. Understand the bidding process and ensure you know the correct procedures for signaling your bids. Pay close attention to the auctioneer’s cues and be prepared to act swiftly when the items you are interested in come up for bidding.
    • Reading the Room: Observe the behavior and reactions of other bidders in the live auction environment. Pay attention to bidding patterns, gestures, and expressions to gauge the level of competition and interest. This information can help you adjust your bidding strategy and make more informed decisions during the auction.
    • Auctioneer Interaction: Interacting with the auctioneer can sometimes provide an advantage in live auctions. Establishing a rapport, showing interest, or making eye contact can make the auctioneer more aware of your bids and potentially influence the bidding process. However, maintain professionalism and avoid getting caught up in the excitement of the moment.
    • Adapting to the Pace: Live auctions can be fast-paced, with bids quickly escalating. Be prepared to adjust to the rapid tempo and think on your feet. Stick to your predetermined budget and bidding limits, ensuring that you don’t get carried away in the heat of the moment.

Adapting your bidding strategies to the unique characteristics of online and live auctions enhances your effectiveness as a bidder. By familiarizing yourself with the auction platform, employing strategic timing in online auctions, conducting thorough item examinations, understanding live auction dynamics, reading the room, and adapting to the fast-paced environment, you can optimize your chances of success in both formats.

Tips for Successful Bidding

Bidding successfully in auctions requires a combination of strategic thinking, preparedness, and adaptability. Whether you’re participating in online or live auctions, here are some essential tips to help you increase your chances of success:

  1. Set Clear Objectives: Define your objectives before entering an auction. Determine the items you’re interested in, set a budget, and establish your maximum bid for each item. Having clear objectives helps you stay focused and avoid impulsive bidding that may lead to overspending.
  2. Conduct Pre-Auction Research: Gather as much information as possible about the auction items, their estimated values, and their condition. Research market trends, consult experts if necessary, and study historical auction data. This knowledge equips you with valuable insights to make informed decisions during the bidding process.
  3. Establish a Bidding Strategy: Develop a bidding strategy that aligns with your objectives and the auction dynamics. Consider factors such as bid increments, competing bidders, and timing. Decide whether you’ll employ proxy bidding, incremental bidding, or sniping techniques. A well-thought-out strategy improves your chances of securing items at favorable prices.
  4. Monitor Bidding Activity: Stay actively engaged in the auction by monitoring bidding activity. Keep a close eye on the progress of the auction, track the bids placed by others, and observe any changes in the competitive landscape. This awareness allows you to adjust your bidding strategy in response to other participants’ actions.
  5. Stay Disciplined: It’s crucial to remain disciplined and stick to your predetermined budget and bidding limits. Avoid getting caught up in bidding wars that push the prices beyond your comfort zone. Remember that not every item is worth winning, and exercising discipline ensures you make rational decisions based on value and affordability.
  6. Bid with Confidence: Project confidence in your bidding approach. Whether you’re participating in an online auction or a live event, display assertiveness and purpose when placing your bids. This confident demeanor can deter competitors and potentially discourage them from continuing to bid against you.
  7. Practice Patience: Patience is a virtue in auctions. Avoid bidding too early or too frequently, especially when bidding incrementally. Exercise patience and strategically time your bids to make an impact. Be prepared for the possibility of waiting until the closing moments of the auction to place your winning bid.
  8. Read and Understand the Terms and Conditions: Familiarize yourself with the auction’s terms and conditions. Pay attention to details such as buyer’s premiums, payment requirements, and any additional fees. Understanding the terms ensures you can comply with the auction rules and facilitates a smooth post-auction process.
  9. Learn from Experience: Treat each auction as a learning opportunity. Reflect on your bidding strategies, outcomes, and areas for improvement. Analyze your successes and losses to refine your future approaches. The more you participate in auctions, the better you’ll become at understanding the dynamics and adapting your strategies accordingly.
  10. Maintain a Positive Attitude: Finally, approach auctions with a positive attitude. Embrace the excitement, enjoy the process, and don’t let disappointments deter you. Auctions are dynamic and unpredictable, and maintaining a positive mindset ensures you stay motivated and persistent in your bidding endeavors.

By following these tips, you’ll be better equipped to navigate auctions, bid strategically, and increase your chances of securing items at favorable prices. Remember, preparation, discipline, adaptability, and a positive attitude are key to bidding success.

Continuous Learning and Staying Updated

In the ever-evolving world of auctions, continuous learning and staying updated are crucial for staying competitive and maximizing your bidding potential. By actively seeking knowledge and staying informed about industry trends, auction dynamics, and emerging opportunities, you can enhance your bidding strategies. Here are some key aspects to consider:

  1. Industry Publications and Resources: Subscribe to industry publications, magazines, and newsletters that cover auctions, collectibles, or specific categories of interest. These resources provide valuable insights into market trends, notable auction results, expert opinions, and upcoming events. Stay updated on the latest news and developments relevant to your bidding interests.
  2. Online Forums and Communities: Engage with online forums, social media groups, and communities focused on auctions and collectibles. Participate in discussions, share experiences, and learn from the insights of other enthusiasts, collectors, and industry professionals. These platforms can provide valuable tips, recommendations, and insider knowledge to help refine your bidding strategies.
  3. Attend Auction Previews and Events: Whenever possible, attend auction previews and events in person. These gatherings offer opportunities to examine items up close, network with experts and fellow collectors, and gain firsthand knowledge about current trends and the condition of auction lots. Auction previews allow you to assess items’ quality, authenticity, and potential value before deciding to bid.
  4. Professional Appraisals and Consultations: Seek professional appraisals and consultations from experts in the field. Appraisers can provide objective assessments of items’ value, authenticity, and condition. Their expertise can help you make more informed decisions and avoid costly mistakes. Consultations with specialists can also provide valuable guidance on bidding strategies, market insights, and collecting opportunities.
  5. Auction House Notifications: Sign up for email notifications and alerts from auction houses, both locally and globally. This ensures you receive timely updates on upcoming auctions, newly listed items, and changes to auction schedules. Take advantage of advanced notifications to research items of interest, assess their value, and formulate bidding strategies ahead of time.
  6. Online Auction Platforms: Stay familiar with online auction platforms and their features. These platforms often provide educational resources, guides, and tutorials to help bidders navigate the bidding process effectively. Stay updated on any new features, bidding rules, or changes to platform policies that may impact your bidding strategies.
  7. Networking and Building Relationships: Network with other collectors, auction professionals, and industry insiders. Attend industry conferences, seminars, and collector’s events to connect with like-minded individuals. Building relationships with individuals who share your interests can open doors to valuable information, opportunities, and potential collaborations.
  8. Track Auction Results: Continuously track auction results, particularly for items similar to those you’re interested in. Analyze the final sale prices, bidding patterns, and factors that contributed to bidding success. This information helps you gauge market demand, assess the value of similar items, and refine your bidding strategies based on real-world data.
  9. Stay Informed About Market Trends: Regularly monitor market trends, collecting fads, and shifts in consumer preferences. Keep an eye on emerging categories, artists, or items that may gain popularity and influence auction prices. Understanding market trends enables you to identify potentially undervalued items or niche opportunities that others may overlook.
  10. Reflect and Adapt: Continuously reflect on your bidding experiences, successes, and challenges. Analyze your bidding strategies and outcomes to identify areas for improvement. Adapt your strategies based on lessons learned, changes in the market, and your evolving goals as a collector or bidder.

By prioritizing continuous learning, staying updated on industry trends, and engaging with relevant resources and communities, you can refine your bidding strategies and make more informed decisions. Remember, auctions are dynamic, and maintaining a proactive approach to learning ensures you stay ahead of the curve and maximize your bidding potential.


Participating in auctions requires more than just luck; it demands strategic thinking, adaptability, and continuous learning. By employing smart bidding strategies, understanding auction dynamics, adapting to different formats, and staying updated on industry trends, you can enhance your chances of success and secure desirable items at favorable prices.

In this article, we explored the benefits of smart bidding strategies, the importance of understanding auction dynamics, and the techniques for adapting strategies to online and live auctions. We discussed the significance of research and analysis, as well as the tips for successful bidding. Additionally, we emphasized the value of continuous learning and staying informed about market trends, engaging with industry resources, and reflecting on your bidding experiences.

Remember, successful bidding is a journey that requires patience, discipline, and a willingness to learn from both victories and losses. As you refine your strategies, adapt to changing auction landscapes, and stay informed, you’ll be better equipped to navigate auctions and achieve your bidding goals.

Now, armed with the knowledge and insights gained from this article, go forth and explore the exciting world of auctions with confidence and strategy.

Happy bidding!

Smart FAQ

1. What are smart bidding techniques?

Smart bidding techniques are advanced automated bidding strategies that use machine learning algorithms to optimize bids based on various signals and factors, aiming to achieve specific performance goals.

2. What is the best strategy for an auction?

The best strategy for an auction depends on your objectives. Consider factors like competition, budget, bidding increments, and timing. Strategies can include aggressive bidding, sniping, proxy bidding, or using automated bidding techniques.

3. What are top smart bidding signals?

Top smart bidding signals can include device type, location, time of day, remarketing lists, ad characteristics, and user demographics. These signals help the bidding algorithm determine the optimal bid for each auction.

4. What are the three automated bidding strategies?

The three automated bidding strategies commonly used are target CPA (cost per acquisition), target ROAS (return on ad spend), and maximize conversions. Each strategy focuses on different performance goals and uses machine learning to adjust bids accordingly.

5. What are two smart bidding strategies?

Two smart bidding strategies are enhanced cost per click (ECPC) and maximize conversion value. ECPC adjusts manual bids based on the likelihood of conversion, while maximize conversion value aims to maximize the total conversion value within a specified budget.

6. What is the difference between automated and smart bidding strategy?

Automated bidding is a broader term that encompasses all bidding strategies that rely on automated algorithms. Smart bidding is a specific subset of automated bidding that uses machine learning and advanced signals to optimize bids.

7. Should I use smart bidding?

Whether to use smart bidding depends on your campaign goals and the amount of historical data available. Smart bidding can be beneficial for achieving specific performance objectives efficiently, but manual bidding may offer more control in certain situations.

8. Why is smart bidding better than manual bidding?

Smart bidding is better than manual bidding in many cases because it leverages machine learning to make data-driven bid optimizations in real-time. It can analyze multiple signals and react quickly to changes, leading to better performance and efficiency.

9. Which smart bidding strategy would you utilize to optimize for value?

To optimize for value, you can utilize the maximize conversion value bidding strategy. It aims to achieve the maximum total conversion value within your specified budget, considering the value of each conversion rather than just the number of conversions.

10. What are the main smart bidding pitfalls?

The main smart bidding pitfalls can include insufficient historical data, improper conversion tracking setup, sudden changes in campaign objectives, inaccurate or incomplete signals, and not monitoring the bidding performance regularly.

11. Which three items can a bid strategy consider when optimizing?

A bid strategy can consider factors like device type, location, and audience characteristics when optimizing bids. These variables help the bid strategy make more accurate and tailored bidding decisions for better performance.

12. What is the best bidding model to increase reach and visibility?

The best bidding model to increase reach and visibility depends on the specific campaign goals. For increasing reach, strategies like target impression share or maximize clicks can be effective in ensuring your ads are shown to a wider audience.